Posted at 10:05 AM | Permalink | Comments (0)
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.
Posted at 04:25 PM | Permalink | Comments (0)
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.
Posted at 02:11 PM | Permalink | Comments (0)
Based on new research reported in Marketing Charts, "Trust is a key component of brand loyalty, but it’s hard-won and easily lost."
"According to a Razorfish and GWI survey of almost 1,700 consumers ages 16-64, 58% of respondents said it was a “'somewhat slow' or 'very slow' process to gain trust in a brand that they recalled building a relationship with.
"By contrast, when thinking about a time they lost trust in a company, 70% said they lost that trust quickly.
"When asked which of various factors would cause them to lose trust in a company, a leading 64% of respondents said that the collection of their personal data without their permission would have that impact. By comparison, fewer (49%) said that a company mistreating their employees would cause them to lose trust..."
Read more here: https://www.marketingcharts.com/customer-centric/privacy-and-security-229090?
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.
Posted at 03:53 PM | Permalink | Comments (0)
According to new research reported in Marketing Charts, almost two-thirds (64%) of global respondents overall agreed that they try to buy products from brands that act responsibly, even if it means spending more, while 29% disagreed. Within the US a slim majority (53%) of respondents agreed that they try to buy products from brands that act responsibly, even if it means spending more, while one-third (33%) disagreed. Research also found that the majority of Americans prefer to buy from sustainable brands.
Read more here: https://www.marketingcharts.com/demographics-and-audiences-228837?
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.
Posted at 11:21 AM | Permalink | Comments (0)
Is there finally a backlash coming against technology? That is the intriguing question addressed by the visionary agency/consultancy, Wunderman Thompson in an insightful post, "The New Luddites." The firm says "we’re seeing the emergence of a new movement of people, groups and brands who are questioning technology’s unchecked impact on our lives, with many championing a return to tactile, physical, off-line experiences." Research conducted by Wunderman Thompson on Gen Z indicates the following: "We found that 83% of American Gen Zers have a newfound appreciation for in-person interactions as a result of the pandemic and while 92% love seeing their friends online, they feel that seeing them in person is best. This sentiment is also fueling the revival of analogue practices and simpler technology from the past."
As one example, Wunderman Thompson cites recent data that indicates a renewed interest in physical instead of digital maps. According to the firm, "This is being linked to digital fatigue, with people looking for ways to disengage from their screens. But physical maps also bring with them a sense of adventure and spontaneity, delivering a very different experience to the efficiency and speed prioritized by digital alternatives."
Read more here: https://www.wundermanthompson.com/insight/the-new-luddites
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.
Posted at 10:37 AM | Permalink | Comments (0)
An article in Marketing Profs offers five tactics to improve your email marketing strategy in 2023. It offers valuable examples as well. Two of the areas are:
Read more about all five tactics here: (free registration required): https://www.marketingprofs.com/articles/2023/48843/email-marketing-strategy-2023?
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.
Posted at 09:43 AM | Permalink | Comments (0)
Recent research reported in Marketing Profs indicates that smart content marketers are those who document their content marketing strategy, invest more of their marketing budget in content creation, employ paid channels for promotion and consistently measure ROI. According to the global report on the state of content marketing that surveyed 1,700 marketers and business owners, 80 percent of respondents who have a documented content marketing strategy say their companies are very successful at content marketing vs. 52 percent who say they are unsuccessful. When spending more than 10 percent of their total marketing budget on content, 79 percent of respondents say their companies are very successful at content marketing vs. 52 percent who say they are unsuccessful.
See the report on the survey's results here: (free registration required): https://www.marketingprofs.com/charts/2023/48747/what-the-most-successful-content-marketers-do-differently?
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.
Posted at 02:58 PM | Permalink | Comments (0)
See the report on the survey's results here: https://www.marketingcharts.com/advertising-trends-228502?
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.
Posted at 12:18 PM | Permalink | Comments (0)
You should spend 75 percent of your time on these key segments in order of priority: VIP contacts, potential VIP contacts, brand admirers and enthusiasts, potential brand enthusiasts, moderately engaged and discount seekers. You should spend 20 percent of your time on these two win-back segments: former VIPs and former brand enthusiasts. You should devote no more than 5 percent of your time on "quasi-client" segments -- basically, those that don't take any action.
Read more about these specific segments here (Free registration required):
https://www.marketingprofs.com/chirp/2023/48654/email-list-segments-you-should-focus-on-infographic?
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.
Posted at 10:01 AM | Permalink | Comments (1)