- According to HubSpot as mentioned in MarketingProfs, 65 percent of marketers say segmented email campaigns have higher open rates, and marketers who use segmentation experience a 760 percent rise in revenue.
You should spend 75 percent of your time on these key segments in order of priority: VIP contacts, potential VIP contacts, brand admirers and enthusiasts, potential brand enthusiasts, moderately engaged and discount seekers. You should spend 20 percent of your time on these two win-back segments: former VIPs and former brand enthusiasts. You should devote no more than 5 percent of your time on "quasi-client" segments -- basically, those that don't take any action.
Read more about these specific segments here (Free registration required):
https://www.marketingprofs.com/chirp/2023/48654/email-list-segments-you-should-focus-on-infographic?
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.