The old notion of primetime television -- a specific period of time when the most viewers are watching -- is ancient history. According to Google, primetime is "no longer a single daypart on a single screen. It’s the minutes and hours people are choosing to tune into content they’re most passionate about, whatever and wherever that might be." The implications for marketers are enormous: Instead of the traditional practice of scheduling ads at specific times, marketers need to be serving up relevant ads when viewers are engaged during "personal primetime."
Google offers four specific examples of this new emerging strategy. Admittedly, they are large advertisers using Google's YouTube to create a very customized media experience. Still, the examples are good ones, and they certainly address the changing definition of "primetime." Check it out: https://www.thinkwithgoogle.com/advertising-channels/video/youtube-personal-primetime/?
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