Recent research from SurveyMonkey, as reported by Marketing Charts, shows what consumers want most in personalization experiences. Consumers ranked "individualized customer support" as the most important personalization experience, with "special offers or deals" ranked second. Tied for third were "customizable products or services" and "tailored recommendations." At fourth place was "proactive outreach." Read more at: https://www.marketingcharts.com/customer-centric/personalization-customer-centric-234011
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