Almost 6 in 10 consumers think the use of AI by brand marketers could result in the loss of human touch, and 55 percent can see not being able to speak to a human when interacting with a brand in the future. This is according to a survey of 9,500 working age consumers from the U.S. and seven other countries conducted by Attest, as reported by Marketing Charts.
Additional results from the survey indicated that (1) almost half of respondents did not want to see AI-generated models in ads, and (2) only 18.6 percent said they would be likely to follow a computer-generated influencer online.
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