According to Marketing Charts reporting on a recent survey by Sprout Social, 78% of social media users surveyed in the US and UK agree that a brand’s social media presence has a larger impact this year than last on whether or not they trust that brand. In addition, an increasing share of consumers say they would pay a premium price for brands they trust.
The two leading social media factors that impact brand trust, report consumers, are (1) the content brands post on social media and (2) how fast brands respond to their audience on social media. Further down on the list in importance is how personalized brand responses are, the content shared about the brand by other consumers, the influencers brands partner with, and how many followers the brand has on social media.
Read more at Marketing Charts.
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