123 eGuides

1 Minute Advice: Ignore Boomers at Your Own Risk

Audience targeting company GWI recently reported that Baby Boomers are more likely than the Gen Z generation to make purchases online and that "older consumers have more to spend," as reported by Marketing Charts. In surveying 15,450 Baby Boomers (ages 60-64) around the world, along with 58,572 Gen Zers (ages 16-26), GWI finds that almost one-quarter (23%) of the former report having high purchasing power, a rate almost triple that of the younger generation (8%). Additionally, 30% of Baby Boomers say they’re in a high-income group, compared to 21% of Gen Zers.

Read more at Marketing Charts.

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.

1 Minute Advice: Women's Views on Advertising

More than 3 in 4 (77% of) American women ages 18-49 believe it’s somewhat or very important that women are presented authentically in media, and more than 7 in 10 (71% of) women ages 50 and older concur, reports Marketing Charts. Despite that, most say they rarely or never see themselves in the women that media and advertising are presenting today, per the results.

Among respondents ages 50 and older, fully two-thirds (68%) said that they rarely or never see themselves in the women that media and advertising are presenting. That compares with half (51%) of women ages 18-49 who feel that way.

Read more at Marketing Charts.

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.