More than 3 in 4 (77% of) American women ages 18-49 believe it’s somewhat or very important that women are presented authentically in media, and more than 7 in 10 (71% of) women ages 50 and older concur, reports Marketing Charts. Despite that, most say they rarely or never see themselves in the women that media and advertising are presenting today, per the results.
Among respondents ages 50 and older, fully two-thirds (68%) said that they rarely or never see themselves in the women that media and advertising are presenting. That compares with half (51%) of women ages 18-49 who feel that way.
Read more at Marketing Charts.