More companies report integrating Artificial Intelligence (AI) into marketing, according to The CMO Survey, a biannual effort of Deloitte LLP, Duke University's Fuqua School of Business, and the American Marketing Association. The research sampled 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions at a vice president level or higher.
In the past three years, 94.1% of marketers started integrating AI in their processes, 60.4% just in the last 12 months. Roughly half of marketing leaders reported using AI for content personalization and content creation. In content creation, more than 50% used AI for blogs, website content, social media, and email content. Overall, marketers reported a positive impact of AI technologies on sales (+6.2%), customer satisfaction (+7%) and marketing overhead costs (-7.2%).
Founded in 2008, The CMO Survey is administered twice a year. For more results and a historical archive, check https://cmosurvey.org/