Both B2C and B2B marketers report they are "quite pleased with direct mail’s performance, with 70% saying that it has improved in the last 12 months and an additional 27% saying that it has remained steady." This is according to a recent survey. According to Marketing Charts, "the report shows that direct mail is most commonly associated with customer acquisition, with 43% of respondents saying that this is a goal of direct mail. Direct mail is also fairly frequently used for lead remarketing (40%) and lead generation (38%), but less so for brand awareness (34%) and customer retention (27%)."
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