eMarketer reports that LinkedIn is rapidly gaining favor with B2B marketers because of the decline in usage of such text-based apps as X (formerly Twitter) and Meta (aka Facebook) Threads. Gen Z usage and B2B ad spend with LinkedIn is increasing: eMarketer projects LinkedIn usage growth will accelerate 6.3 percent this year, and LinkedIn U.S. ad revenue will increase 8.8 percent this year and 15.1 percent next year.
Read more from eMarketer here: https://www.insiderintelligence.com/content/text-based-app-struggles-could-linkedin-s-gain-b2b-audience-gets-younger?
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