- #1 Apple had a 7 percent decrease in brand value to $880.5 billion but widened its lead over its nearest rivals because of a lower decrease than others
- #2 Google declined 30 percent in brand value to $577.7 billion
- #3 Microsoft saw a decline in brand value of 18 percent to $501.9 billion
- #4 Amazon had a 34 percent decline in brand value to $468.7 billion
Of the top ten most valuable brands, only Coca-Cola registered an increase in brand value of 8 percent to $106.1 billion. Facebook suffered the largest decrease in brand value of any brand in the top 50, losing 50 percent of its value.
Read more about this study here: https://www.marketingcharts.com/brand-related/top-brands-230004?