A recent article in MarketingProfs covers five important tips designed to help you "write and organize your website content so that it fulfills best-practices for on-page search engine optimization, pleasing not only search engines but also users."
Here are two excerpts from the article:
"Format your content for success. Large blocks of text with few-to-no breaks in paragraphs are often difficult to read, and they can turn people off from continuing to read. A well-structured page both supports SEO value and makes content easier for people to enjoy by clearly defining sections and messaging."
"Link internally to build your authority. A smart internal linking strategy helps search engines find your pages, understand the relevance of your content's topic, follow your intended page hierarchy, and calculate page authority. Internal linking can also give you more control over the path users take on your site."
To read more about the above two tips and get access to the entire article, visit: https://www.marketingprofs.com/articles/2023/49220/tips-for-writing-web-content?
(Free registration required)
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