Here are five key metrics every marketing executive should track, according to MarketingProfs:
- Return on Investment
- Customer Acquisition Cost
- Conversion Rates
- Customer Lifetime Value
- Social Media Reach and Engagement
Read about each of these in more detail here:
https://www.marketingprofs.com/chirp/2023/49296/metrics-every-cmo-should-be-tracking-infographic?
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