"According to a Razorfish and GWI survey of almost 1,700 consumers ages 16-64, 58% of respondents said it was a “'somewhat slow' or 'very slow' process to gain trust in a brand that they recalled building a relationship with.
"By contrast, when thinking about a time they lost trust in a company, 70% said they lost that trust quickly.
"When asked which of various factors would cause them to lose trust in a company, a leading 64% of respondents said that the collection of their personal data without their permission would have that impact. By comparison, fewer (49%) said that a company mistreating their employees would cause them to lose trust..."
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