Is there finally a backlash coming against technology? That is the intriguing question addressed by the visionary agency/consultancy, Wunderman Thompson in an insightful post, "The New Luddites." The firm says "we’re seeing the emergence of a new movement of people, groups and brands who are questioning technology’s unchecked impact on our lives, with many championing a return to tactile, physical, off-line experiences." Research conducted by Wunderman Thompson on Gen Z indicates the following: "We found that 83% of American Gen Zers have a newfound appreciation for in-person interactions as a result of the pandemic and while 92% love seeing their friends online, they feel that seeing them in person is best. This sentiment is also fueling the revival of analogue practices and simpler technology from the past."
As one example, Wunderman Thompson cites recent data that indicates a renewed interest in physical instead of digital maps. According to the firm, "This is being linked to digital fatigue, with people looking for ways to disengage from their screens. But physical maps also bring with them a sense of adventure and spontaneity, delivering a very different experience to the efficiency and speed prioritized by digital alternatives."
Read more here: https://www.wundermanthompson.com/insight/the-new-luddites
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