An article in Marketing Profs offers five tactics to improve your email marketing strategy in 2023. It offers valuable examples as well. Two of the areas are:
- Double-down on personalization
"One of the best email marketing tactics for businesses is to get personal with potential leads by sending tailor-made messages. ...Although many brands now understand the value of personalization in email marketing, most still need to use it to its full potential. Email personalization should use data-driven insights to take a strategic approach to creating a personal experience for each subscriber." - Conduct A/B testing
"Using A/B testing, you can find out what works best for your subscribers and, more important, test new ways to grow your email list. You can test content, layout, CTAs, subject lines, and functionality to attract more leads, get more engagement on your emails, and boost sales. It's one of the best ways to make email marketing more effective."
Read more about all five tactics here: (free registration required): https://www.marketingprofs.com/articles/2023/48843/email-marketing-strategy-2023?
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