123 eGuides

1 Minute Advice: What Smart Content Marketers Know

Recent research reported in Marketing Profs indicates that smart content marketers are those who document their content marketing strategy, invest more of their marketing budget in content creation, employ paid channels for promotion and consistently measure ROI. According to the global report on the state of content marketing that surveyed 1,700 marketers and business owners, 80 percent of respondents who have a documented content marketing strategy say their companies are very successful at content marketing vs. 52 percent who say they are unsuccessful. When spending more than 10 percent of their total marketing budget on content, 79 percent of respondents say their companies are very successful at content marketing vs. 52 percent who say they are unsuccessful. 

See the report on the survey's results here: (free registration required):  https://www.marketingprofs.com/charts/2023/48747/what-the-most-successful-content-marketers-do-differently?

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.

1 Minute Advice: Marketers are Watching These Consumer Trends

• A recent survey of marketers reveals the consumer trends they are watching, as reported by Marketing Charts. Asked to choose up to three of the most important consumer trends for 2023, 63 percent of brand marketers responding to the survey selected "TikTok/Social Video," 54 percent selected "CTV/Streaming," and 47 percent selected "E-commerce Everywhere." Additional trends mentioned were "Consumer Privacy" (35 percent), "Metaverse" (34 percent) and "Gaming." (30 percent). 

See the report on the survey's results here: https://www.marketingcharts.com/advertising-trends-228502?

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.

1 Minute Advice: Segment Your Email List for Better Results

1. According to HubSpot as mentioned in MarketingProfs, 65 percent of marketers say segmented email campaigns have higher open rates, and marketers who use segmentation experience a 760 percent rise in revenue.

You should spend 75 percent of your time on these key segments in order of priority: VIP contacts, potential VIP contacts, brand admirers and enthusiasts, potential brand enthusiasts, moderately engaged and discount seekers. You should spend 20 percent of your time on these two win-back segments: former VIPs and former brand enthusiasts. You should devote no more than 5 percent of your time on "quasi-client" segments -- basically, those that don't take any action.

Read more about these specific segments here (Free registration required):

https://www.marketingprofs.com/chirp/2023/48654/email-list-segments-you-should-focus-on-infographic?

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.