Recent research reported in Marketing Profs indicates that smart content marketers are those who document their content marketing strategy, invest more of their marketing budget in content creation, employ paid channels for promotion and consistently measure ROI. According to the global report on the state of content marketing that surveyed 1,700 marketers and business owners, 80 percent of respondents who have a documented content marketing strategy say their companies are very successful at content marketing vs. 52 percent who say they are unsuccessful. When spending more than 10 percent of their total marketing budget on content, 79 percent of respondents say their companies are very successful at content marketing vs. 52 percent who say they are unsuccessful.
See the report on the survey's results here: (free registration required): https://www.marketingprofs.com/charts/2023/48747/what-the-most-successful-content-marketers-do-differently?
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