- According to HubSpot as mentioned in MarketingProfs, 65 percent of marketers say segmented email campaigns have higher open rates, and marketers who use segmentation experience a 760 percent rise in revenue.
You should spend 75 percent of your time on these key segments in order of priority: VIP contacts, potential VIP contacts, brand admirers and enthusiasts, potential brand enthusiasts, moderately engaged and discount seekers. You should spend 20 percent of your time on these two win-back segments: former VIPs and former brand enthusiasts. You should devote no more than 5 percent of your time on "quasi-client" segments -- basically, those that don't take any action.
Read more about these specific segments here (Free registration required):
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