1 Minute Advice: Marketers are Watching These Consumer Trends

02/14/2023

1 Minute Advice: Marketers are Watching These Consumer Trends

A recent survey of marketers reveals the consumer trends they are watching, as reported by Marketing Charts. Asked to choose up to three of the most important consumer trends for 2023, 63 percent of brand marketers responding to the survey selected "TikTok/Social Video," 54 percent selected "CTV/Streaming," and 47 percent selected "E-commerce Everywhere." Additional trends mentioned were "Consumer Privacy" (35 percent), "Metaverse" (34 percent) and "Gaming." (30 percent).

See the report on the survey's results here: https://www.marketingcharts.com/advertising-trends-228502?

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02/14/2023