Here are a few of the key trends in social media marketing to look for this year from experts in the field, according to Social Media Examiner:
- Brands prioritize LinkedIn and TikTok.
"I wouldn't be surprised to see many brands and marketers ramping up their existing efforts on LinkedIn and TikTok in the new year." - Short-form video leads content mix.
"Without question, the one major platform shift that’ll quickly separate the brands that succeed and those that fail in 2023 is going to be short-form video." - Social customer care leads to ROI.
"With our current economic climate, companies should be working overtime to retain the customers they have while showing potential customers how their brand experiences far outpace their competitors." - Artificial Intelligence revolutionizes marketing.
"As creatives and marketers are able to allow AI to do the creative gruntwork, this will allow marketers time to explore ideas that were beyond their reach. Those marketers who employ AI solutions will have a strategic edge over those who do not." - Brands embrace YouTube ads.
"I think 2023 will be a year when the Google + YouTube ad spend for a lot of brands will exceed Facebook ad spend."
Read what all the experts have to say here: https://www.socialmediaexaminer.com/social-media-marketing-trends-2023/?
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