1 Minute Advice: Common Brand-Positioning Mistakes

01/10/2023

1 Minute Advice: Common Brand-Positioning Mistakes

International brand strategist Ulli Appelbaum shares 9 common brand-positioning mistakes on MarketingProfs. They include:

"Letting the Loudest Voice in the Room Dictate the Ideation Session"
"Focusing on Category Consumers Rather Than Real People"
"A Lack of Diverse and Divergent Perspectives"
"Writing Your Brand-Positioning Statement in a Workshop"

Read all about these and five more common brand-positioning mistakes here: (Free subscription required) https://www.marketingprofs.com/articles/2022/48487/common-brand-positioning-mistakes?

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01/10/2023