International brand strategist Ulli Appelbaum shares 9 common brand-positioning mistakes on MarketingProfs. They include:
- "Letting the Loudest Voice in the Room Dictate the Ideation Session"
- "Focusing on Category Consumers Rather Than Real People"
- "A Lack of Diverse and Divergent Perspectives"
- "Writing Your Brand-Positioning Statement in a Workshop"
Read all about these and five more common brand-positioning mistakes here: (Free subscription required) https://www.marketingprofs.com/articles/2022/48487/common-brand-positioning-mistakes?
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