International brand strategist Ulli Appelbaum shares 9 common brand-positioning mistakes on MarketingProfs. They include:
- "Letting the Loudest Voice in the Room Dictate the Ideation Session"
- "Focusing on Category Consumers Rather Than Real People"
- "A Lack of Diverse and Divergent Perspectives"
- "Writing Your Brand-Positioning Statement in a Workshop"
Read all about these and five more common brand-positioning mistakes here: (Free subscription required) https://www.marketingprofs.com/articles/2022/48487/common-brand-positioning-mistakes?
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.
Comments