123 eGuides

1 Minute Advice: What Marketers Worry Most About

Marketers have a lot to worry about. According to a study published in MarketingProfs, these are the top five worries of senior marketing executives:

1. ROI
2. Work from home/remote working issues
3. Inflation/recession
4. Pressure for increased profits/shareholder value
5. Competition from new brands

Checkout the other worries marketers have here (Free subscription required):

https://www.marketingprofs.com/charts/2023/48571/what-keeps-senior-marketers-up-at-night

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.

1 Minute Advice: Common Brand-Positioning Mistakes

International brand strategist Ulli Appelbaum shares 9 common brand-positioning mistakes on MarketingProfs. They include:

• "Letting the Loudest Voice in the Room Dictate the Ideation Session"
• "Focusing on Category Consumers Rather Than Real People"
• "A Lack of Diverse and Divergent Perspectives"
• "Writing Your Brand-Positioning Statement in a Workshop"

Read all about these and five more common brand-positioning mistakes here: (Free subscription required) https://www.marketingprofs.com/articles/2022/48487/common-brand-positioning-mistakes?

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.

1 Minute Advice: Social Media Marketing Trends for 2023

Here are a few of the key trends in social media marketing to look for this year from experts in the field, according to Social Media Examiner:

1. Brands prioritize LinkedIn and TikTok.
   "I wouldn't be surprised to see many brands and marketers ramping up their existing efforts on LinkedIn and TikTok in the new year." 
2. Short-form video leads content mix.
   "Without question, the one major platform shift that’ll quickly separate the brands that succeed and those that fail in 2023 is going to be short-form video."
   
3. Social customer care leads to ROI.
   "With our current economic climate, companies should be working overtime to retain the customers they have while showing potential customers how their brand experiences far outpace their competitors."
   
4. Artificial Intelligence revolutionizes marketing.
   "As creatives and marketers are able to allow AI to do the creative gruntwork, this will allow marketers time to explore ideas that were beyond their reach. Those marketers who employ AI solutions will have a strategic edge over those who do not."
5. Brands embrace YouTube ads.
   "I think 2023 will be a year when the Google + YouTube ad spend for a lot of brands will exceed Facebook ad spend."
   

Read what all the experts have to say here: https://www.socialmediaexaminer.com/social-media-marketing-trends-2023/?

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.