123 eGuides

1 Minute Advice: Fastest Growing Brands by Generation in 2022

Which brands grew the fastest within generations this year? Check out some of the results from this study by Morning Consult cited in Marketing Charts:

For Gen Z, the fastest growing brand with the highest purchase consideration was Roku.

For Millennials, the fastest growing brand with the highest purchase consideration was SToK Cold Brew.

For Gen X, the fastest growing brand with the highest purchase consideration was SHEIN.

For Baby Boomers, the fastest growing brand with the highest purchase consideration was T-Mobile.

Finally, this may be a surprise... Across all generations, the fastest growing brand in consumer purchasing consideration in 2022 was Meta.

Read more here: https://www.marketingcharts.com/brand-related/top-brands-228121?

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.

1 Minute Advice: B2B Marketing Plans for 2023

B2B marketers in the U.S. are generally bullish on 2023 when it comes to spending more on their marketing budgets, according to a survey mentioned in Marketing Charts. Over half of respondents said they plan to spend more on content creation/strategy (54 percent) and digital marketing (54 percent). Almost half said they plan to spend more on marketing operations/technology (47 percent), demand generation (47 percent), product marketing (46 percent) and field or event marketing (46 percent).

Read more here: https://www.marketingcharts.com/business-of-marketing/marketing-budgets-227620

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.

End of Year Sale: 50% Off All eGuides!

Now through January 1, 2023, you can purchase any 123 eGuide at half price. This special promotion is only available at Smashwords.com, where you can select your choice of eBook format, including Kindle (mobi), EPUB and PDF.

To take advantage of this half-price sale, click on the eGuide titles below that interest you to read more about them. When you check out, your eGuide will automatically be 50% off -- regularly $2.99, just $1.49 each. Offer good through January 1, 2023.

Branding 123
Building a Breakthrough Brand in 3 Proven Steps
Third Edition

Low Cost / No Cost Marketing 123
3 Steps to Effective Marketing with Little or No Money

B2B Marketing 123
A 3 Step Approach for Marketing to Businesses

Product Launch 123
Launch a Product or Service in 3 Proven Steps

Sales Leads 123
Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

On Your Own 123
Launch a 1-Person Business in 3 Proven Steps

Don't miss this special end of year sale!

1 Minute Advice: Should You Advertise on Twitter?

Now that Twitter has come under control of the mercurial Elon Musk, questions are being raised about its long-term viability. Marketers need to consider whether or not Twitter is worthy of an investment of their advertising dollars. Some advertisers are balking; reports The New York Times, "Even before [Musk] completed his deal for Twitter, advertisers began expressing their doubts. Twitter had 3,980 advertisers in May, the month after Mr. Musk agreed to buy the company, according to MediaRadar, an advertising intelligence company. By October, it had 2,315 advertisers, the fewest of any month until that point." The Times adds," Twitter’s advertising business has become so fraught that it has started offering brands additional incentives." At the very least, marketers should proceed with an abundance of caution.

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.