Which brands grew the fastest within generations this year? Check out some of the results from this study by Morning Consult cited in Marketing Charts:
For Gen Z, the fastest growing brand with the highest purchase consideration was Roku.
For Millennials, the fastest growing brand with the highest purchase consideration was SToK Cold Brew.
For Gen X, the fastest growing brand with the highest purchase consideration was SHEIN.
For Baby Boomers, the fastest growing brand with the highest purchase consideration was T-Mobile.
Finally, this may be a surprise... Across all generations, the fastest growing brand in consumer purchasing consideration in 2022 was Meta.
Read more here: https://www.marketingcharts.com/brand-related/top-brands-228121?
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