B2B marketers in the U.S. are generally bullish on 2023 when it comes to spending more on their marketing budgets, according to a survey mentioned in Marketing Charts. Over half of respondents said they plan to spend more on content creation/strategy (54 percent) and digital marketing (54 percent). Almost half said they plan to spend more on marketing operations/technology (47 percent), demand generation (47 percent), product marketing (46 percent) and field or event marketing (46 percent).
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