A new State of Competitive Intelligence Report from Crayon reveals four important takeaways about competitive intelligence:
- Competition is intensifying: Nearly 60 percent of competitive intelligence practitioners surveyed indicate competition is more intense (a 16 percent increase from 2020 levels)
- Decision-makers at organizations both large and small are prioritizing competitive intelligence
- Competitive intelligence efforts are benefiting from automation
- The development of KPIs to justify competitive intelligence investments is in the early stages.
Read more here (free subscription required): https://www.marketingprofs.com/articles/2022/47944/the-state-of-competitive-intelligence-four-trends?
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