What do major marketers including Apple, Heinz, McDonald's and Nike have in common? All of them launched products that were failures:
- Apple tried to take advantage of gaming in the 1990s with the unsuccessful launch of its "Pippin Console"
- Heinz thought changing its iconic red ketchup to green in 2000 would intrigue kids but it was a big flop
- A fine dining chef created the "Arch Deluxe" as a kind of "grown up" burger for McDonald's but it fizzled
- Nike Magneto sunglasses were designed to hold onto athlete's faces with magnets but the idea didn't stick.
Read how these and other marketing mistakes have been immortalized in the "Museum of Failures" here:
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