A recent survey of consumer online buyers asked the question, "Which of the following marketing efforts influence your decision to make online purchases?" It may surprise you to learn that the old standbys -- namely email and postal mail -- topped the list. According to Marketing Charts, who reported on the survey results, general email and catalogs/other printed material via postal mail, received 44 percent and 43 percent, respectively consumers answering the question. "Advertising on content I visit online" came in third at 32 percent.
See full results of this survey here: https://www.marketingcharts.com/brand-related/brand-loyalty-226116?
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.
Comments