A recent report from eMarketer indicates that 73 percent of respondents expect companies to understand their unique needs and expectations, and 62 percent think companies should anticipate their needs, according to Salesforce (May 2022).
Nearly 9 in 10 respondents are likely to enjoy receiving personalized offers based on their interests and browsing/purchase history; about the same number are willing to provide more information after a positive experience with a brand, per a February 2022 Merkle study. Consumers are especially willing to share personal information if they receive custom offers or products tailored to their interests, according to eMarketer.
Read more here (free subscription required): https://www.emarketer.com/content/most-consumers-want-brands-personalize-their-communications?
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