123 eGuides

1 Minute Advice: Brand Map Your Way to Success

The most successful brand marketers practice "brand-mapping," according to an informative article in MarketingProfs.

In the article, you can learn about these five steps to brand-mapping:

1. Identify your current market position
2. Do a competitor analysis
3. Determine your USP
4. Draft a positioning statement
5. Test your position with a brand map

Read about brand-mapping here (free subscription required):
https://www.marketingprofs.com/articles/2022/47409/how-to-use-brand-mapping-to-position-your-business?

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.

1 Minute Advice: Improving Your SEO Strategy

SEO (Search Engine Optimization) is a key part of a marketer's digital strategy. MarketingProfs shares a handy infographic from Semrush that features 11 ways to improve your SEO strategy, including:

• Use Google Analytics to track metrics
• Create content based on keywords
• Diversify your backlink portfolio
• Optimize on-page SEO factors

Find out all 11 here (free subscription required):
https://www.marketingprofs.com/chirp/2022/47351/an-11-step-plan-for-improving-your-seo-strategy-infographic?

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.

1 Minute Advice: Brands with the Best and Worst Reputations

Recent research from Axios and The Harris Poll indicates what U.S. consumers believe to be the brands that have the best and the worst reputations. The top ten brands with the best reputations are:

1. Trader Joe's
2. HEB Grocery
3. Patagonia
4. The Hershey Company
5. Wegman's
6. Samsung
7. Toyota
8. Amazon
9. Honda
10. Sony

The brands considered to have the worst reputations are:

1. The Trump Organization
2. Wish.com
3. Twitter
4. Facebook
5. Fox
6. Spirit Airlines
7. TikTok
8. Sears
9. Wells Fargo
10. Uber

Read more here (free subscription required): https://www.marketingprofs.com/charts/2022/47316/the-10-brands-with-the-best-and-worst-reputations-in-the-us?

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.