Recent research from Axios and The Harris Poll indicates what U.S. consumers believe to be the brands that have the best and the worst reputations. The top ten brands with the best reputations are:
- Trader Joe's
- HEB Grocery
- The Hershey Company
The brands considered to have the worst reputations are:
- The Trump Organization
- Spirit Airlines
- Wells Fargo
Read more here (free subscription required): https://www.marketingprofs.com/charts/2022/47316/the-10-brands-with-the-best-and-worst-reputations-in-the-us?
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