There's a widely held belief in brand marketing that brands operate on both a rational and emotional level -- and it's often the emotional side that results in brand loyalty or even brand love. Recent research cited in MarketingProfs assigns a "Brand Intimacy Quotient" to global brands. The higher the score, the more intense emotional relationship consumers have with the brand -- i.e., "brand intimacy." The research is based on an AI-enabled analysis of keywords and social media mentions to determine brand sentiment.
Here are the top ten brands that light up brand sentiment, in ascending order:
- Trader Joe's
Read more here (free subscription required): https://www.marketingprofs.com/charts/2022/47246/the-10-brands-people-feel-most-intimately-connected-to-in-2022
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