With inflationary pressure and global uncertainty, this is a good time for marketers to pay close attention to current consumer trends -- and consulting firm McKinsey is keeping a close eye on them. According to a very recent Consumer Pulse survey conducted with U.s. adults by McKinsey, here are some key trends to watch:
- "More US consumers are switching brands and retailers now than in 2020 and 2021, and about 90 percent plan on continuing doing so."
- "US consumers continued to spend more money online, but they also returned to physical stores through 2021 and early 2022."
- "Three out of four US consumers say that they are shopping online and in stores -- and many are participating in omnichannel activities."
- "While value is paramount now, values (environmental, social, and governance issues) still matter."
More detailed statistics from McKinsey here: https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/how-us-consumers-are-feeling-shopping-and-spending-and-what-it-means-for-companies?
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