PR (Public Relations) is not just effective, it can result in invaluable credibility for a brand that can be even more powerful than paid promotion. Writing for MarketingProfs, Corina Leslie, PR Manager for ZeroBounce, shares three effective PR strategies any brand marketer can pursue.
- "Home in on what's unique, and craft your pitches around that"
Leslie makes an excellent point about relevance: "Is your unique offering suddenly more relevant in a specific context? Put out a press release and ramp up your pitching. Newsjacking is still a powerful PR tactic, so don't miss out on ways to piggyback on the current news." - "Make the most of your in-house talent"
Industry blogs, websites and other outlets may provide valuable coverage by interviewing your managers. - "Partner to cross-promote"
"Think of all the companies you could partner with and reach out to them with cross-promotion ideas," writes Leslie. "It's an easy way to expose your name to a new audience."
Read more here (free subscription required): https://www.marketingprofs.com/articles/2022/47148/three-ways-to-get-more-pr-for-your-business?
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