If you're a B2B marketer, you should know that 2/3 of B2B users (66 percent) said "they appreciate belonging to online B2B communities because it allows them to connect with others who have relevant interests," according to a recent study cited in MarketingProfs.
Justin Levy of Demandbase writes:
"Customer communities offer benefits for brands, such as the ability to engage with clients on a one-to-one basis for customer service or sales purposes. Marketers can use a 'soft-sell' approach to develop customer interest in their offerings, sign people up for communications, and offer promotions to members.
"Online communities also give brands a priceless opportunity to address customer problems and questions early. Doing so enhances brand differentiation, boosts transparency and accountability, grows customer loyalty and improves the customer journey."
Read more here (free subscription required): https://www.marketingprofs.com/articles/2022/47057/the-importance-of-b2b-communities-whats-in-it-for-marketers?
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.