Brand rankings come in a variety of forms, but one of the more intriguing ways of looking at brands is their "relevance." Prophet, a leading analytical firm, considers several factors in determining the relevance of a brand: customer obsession, ruthlessness, pragmatism, distinct inspiration and pervasive innovation. To compile the most relevant brands in the U.S., Prophet surveyed more than 13,500 U.S. consumers regarding 293 brands, according to Marketing Charts. The survey reveals that these are the top ten most relevant brands in the U.S. for 2022:
- Instant Pot
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