Despite the far-reaching mental effects of the pandemic, Americans are still determined to take on the new year with fresh resolutions. Consumer demand for fitness equipment, budgeting tools, non-alcoholic beverages, and meditation products all saw their biggest month of the year during January 2021—an indicator of what we’re likely to see in 2022.
Ahead of 2022, the data science team at Pattern analyzed consumer demand (or the number of people shopping for a given item during a given period) on Amazon during every day of 2021 for products typically associated with New Year’s resolutions to see if personal improvement was on America’s mind at the start of the year.
Turns out, January was the number one month of the year for consumer demand for:
- Non-alcoholic beverages – demand up 21% compared to the average for rest of the year
- Budgeting products – demand up 30%
- Treadmills – demand up 64%
- Ellipticals – demand up 82%
- Exercise bikes – demand up 62%
- Journals – demand up 33%
- Mediation tools – demand up 28%
- Self-help products – demand up 44%
This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.