123 eGuides

End of Year Half Price Sale!

From December 17, 2021 through January 1, 2022, you can purchase any 123 eGuide at half price! This special promotion is only available at Smashwords.com, where you can select your choice of eBook format, including Kindle (mobi), EPUB and PDF.

To take advantage of this half-price sale, click on each of the eGuide titles below and read the description to see which are of interest. When you check out, simply use the code SEY50 to get the eGuide of your choice at half price -- regularly $2.99, just $1.49 each. Offer good through Jan. 1, 2022.

Branding 123
Building a Breakthrough Brand in 3 Proven Steps
Third Edition

Low Cost / No Cost Marketing 123
3 Steps to Effective Marketing with Little or No Money

B2B Marketing 123
A 3 Step Approach for Marketing to Businesses

Product Launch 123
Launch a Product or Service in 3 Proven Steps

Sales Leads 123
Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

On Your Own 123
Launch a 1-Person Business in 3 Proven Steps

1 Minute Advice: Email Marketing Still Strong in 2021

Email remains a very effective form of marketing, according to the 2021 State of Email Report by Litmus, as reported by Marketing Charts. In 2021, according to the report, 42 percent of marketing professionals from around the world think email marketing is very critical to their company's success, and 37 percent expect their email marketing budget to increase in 2022. Over 80 percent of marketers send out email newsletters while 79 percent send out welcome emails and 72 percent send out sales or promotional emails. In addition, 80 percent of marketers personalize emails by name, company name or other profile data. Automation is heavily used in email marketing: 82 percent of marketing professionals use automated triggered emails.

Read more here: https://www.marketingcharts.com/digital/email-online-and-mobile-118994

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.

New book shows how the World War II era influenced the rise of the modern American brand.

1 Minute Advice: Don't Waste Your Time Tracking the Wrong Metrics

A provocative article on MarketingProfs suggests that most marketers are tracking "useless metrics."

Carey Straetz, head of demand generation for Mode, a collaborative data science platform, writes that marketers are wasting their time tracking leads, cost per lead and what she calls "vanity metrics," such as email clicks and "Likes." Instead of leads, says Straetz, marketers should focus on pipeline dollars per channel; instead of cost per lead, track customer acquisition cost; instead of vanity metrics, track customer lifetime value. She concludes, "The role of the marketing team is to attract, retain, and engage customers. That process starts with building pipeline and ends with closed revenue from marketing strategies, programs, and activities. Keeping track of the right marketing metrics is critical—especially for lean, efficient teams."

Read more here: https://www.marketingprofs.com/articles/2021/46136/three-marketing-metrics-to-stop-trackingand-what-to-measure-instead? (free subscription required).

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.

New book shows how the World War II era influenced the rise of the modern American brand.