123 eGuides

1 Minute Advice: Being Green Matters

According to eMarketer, being green is in fashion for brands. The firm reports, "A May 2021 Stifel and Morning Consult survey found that 71% of US adults ages 18 to 55 care more about product sustainability than they did a year ago." eMarketer sees "sustainability" taking on a broad meaning, "ranging from recycled textiles and reusable packaging to delivery options that reduce carbon footprints." Some of the green practices being adopted by brands include reusable and sustainably sourced materials, recycled packaging, green business certification, carbon footprint reduction and donations made to environmental causes.

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.

1 Minute Advice: Email Statistics You Need to Know

EmailToolTester checks out and compares email products and services and also analyzes email statistics. Here are some of their recent findings:

• 50 percent of the world's population uses email
• 59 percent of marketing emails influence the purchase decisions of consumers
• 50 percent of consumers buy from marketing emails at least once per month
• 87 percent of B2B organizations use email to distribute their content
• 90 percent of B2B organizations rely on email engagement to measure content performance
• 14.8 percent of all emails go missing or are caught by email filters
• Email has an ROI of 4400 percent: Every $1 spent on email has the potential to return $44 of income.

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.

1 Minute Advice: The Online Advertising Juggernaut

The latest PwC global media outlook report tells the story: Online advertising continues to outpace all other forms of advertising, including television advertising. For 2020, online advertising spend is at $139.8 billion, some $73.3 billion higher than the spend on television ($66.5 billion). PwC forecasts that online advertising spending in 2021 will increase to $153.2 billion, more than double TV advertising. For this year, mobile is likely to be 70 percent of the total online advertising spend.

This post is brought to you by 123 eGuides, publisher of authoritative, affordable guides to help small businesses get the most from your marketing. Now available: The updated, revised Third Edition of the popular eGuide, Branding 123, that details a 3-part system for how small marketers can build a breakthrough brand. Included in the Third Edition are profiles of 5 small brands that grew up using techniques similar to those outlined in Branding 123. Read more about this eGuide here.