The latest PwC global media outlook report tells the story: Online advertising continues to outpace all other forms of advertising, including television advertising. For 2020, online advertising spend is at $139.8 billion, some $73.3 billion higher than the spend on television ($66.5 billion). PwC forecasts that online advertising spending in 2021 will increase to $153.2 billion, more than double TV advertising. For this year, mobile is likely to be 70 percent of the total online advertising spend.
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