Leading social marketing firm Porter Novelli has issued its 2021 Business & Social Justice Study. Key findings include:
- Silence has consequences: Six-in-10 (59%) Americans say it is no longer acceptable for companies to be silent on social justice issues and a further 49% say they assume companies that remain quiet on social justice issues don’t care.
- Speaking out is welcome, but it comes with accountability: Two-thirds (66%) say they appreciate when companies they haven’t heard from before join the dialogue, but 60 percent will hold a company accountable when it makes a statement of support around specific social justice issues.
- Corporate communications can normalize topics and drive change: Six-in-10 (60%) are optimistic that as companies begin to address social justice issues, we will see real change – and 62% believe companies can help normalize social justice conversations through their marketing and communications.
- Employees expect more from employers: More than half (58%) of employees today say they hold their employer to a higher standard than other companies when it comes to addressing social justice issues and 43% say they are reconsidering their current job because their company is not doing enough to address social justice issues externally.
Download the complete report here: https://www.porternovelli.com/findings/2021-porter-novelli-business-social-justice-study/
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