A new post-pandemic economy is ripe for new strategies, according to Paul Earle writing in Forbes. He says three of the "new dynamics" are:
- Explosion of "phygital." This is representative of the ecommerce boom, but specifically, the merging of the physical and digital presence of retail. One prime example is "BOPIS" (Buy Online, Pickup In Store).
- Radical Transparency. Earle writes that "consumers are demanding transparency from their brands. Honesty will reign."
- The Escape Economy. Having just about come through the pandemic, brands need to get to the other side. According to Earle: "Today, people are pining for brands to bring us a spoonful of joy, a bit of wonder, a dash of levity, a dollop of warmth. Even some downright fortuitous camp."
Earle concludes, "In times of transition, many fortunes are lost. But even more are won. Think through the opportunities above, and you’ll be primed to win when things begin to soar."
Read his full article here:
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