This is a year for brands to be ever more aware of marketing trends driven by consumer desire and demand. A recent Forbes article points to six key marketing trends, among them:
- "Getting Authentic with a Socially Conscious Audience" - "Companies and influencers have to start engaging with buyers on topics that may still exist outside their comfort zone. ...Marketers are going to have to create a more socially conscious strategy than in the past."
- "Massive Growth in Social Commerce" - "Companies will have to adapt quickly as more social media platforms devise ways for brands, influencers and creators to sell from within their own content."
- "The Rise of Voice Tech" - "Voice-centric channels are growing as marketing tools."
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