Google knows a heck of a lot about digital advertising -- and "Think with Google" has published a free guide to prove it: Inside Google Marketing: 3 Steps to Digital Advertising. The guide offers a discussion of how to use data to set goals, using conversion tracking to unlock automation and waterfall media planning. In addition to some excellent strategic advice, the guide includes relevant examples. According to the guide's author, Kevin Murakami of the Google Marketing Team, "This guide takes you behind the scenes to share our global learnings across our B2C & B2B advertising campaigns -- covering products like Play, YouTube, Chrome, Google Ads, Cloud, hardware products & subscription services."
Download a PDF of the guide from the link below:
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