Solid lessons about branding are out there if you look for them -- and these lessons are applicable by a wide range of brand marketers, both large and small. MarketingSherpa and MECLABS Institute has put together eight branding lessons, along with specific examples, and they're worthy of review. Here are just three of them:
- A good brand can obscure bad marketing - Check out an intriguing example from Uber.
- Explore brand extensions - Learn how Stuckey's, an old-time roadside brand, breathed life into its brand by collaborating with innovative partners.
- There is no such thing as off the record - Discover why Public Relations is "a marathon, not a sprint."
Read all of the eight branding lessons and examples here:
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