1 Minute Advice: What to Look for in B2B Marketing This Year

Here are some of the top trends likely to be important to B2B marketers this year, according to MarketingProfs :

1. Distracted, disconnected customers require more attention - "Marketers need to work harder than ever to attract the attention of customers and gain their trust, and to reframe The Why underlying the buy so that it's relevant."
2. Clearly identified market positioning - "We will need to clearly identify the pillars of our market positioning, understand the dependencies, and then prepare to turn on a dime as the market shifts."
3. B2B marketing to resemble B2 marketing - "LinkedIn's adoption of stories and live streams is evidence that personal interactions are increasingly in demand for professionals. Overall, suits will become shirts, sales pages will become stories, and stiff brands will become more personal."

Read more B2B marketing trends here (Free subscription required):
https://www.marketingprofs.com/articles/2020/44051/marketingprofs-top-10-b2b-marketing-trends-and-predictions-for-2021

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