Despite the growth of social media marketing, one of the tried-and-true methods for marketers is email marketing. Broadly speaking, email marketing continues to be an effective medium for most marketers, regardless of industry. However, to make sure you optimize your email marketing efforts, you can't take its effectiveness for granted. That's why it's essential to evaluate your email marketing using five key criteria. According to Jeremy Goldman writing for eMarketer, those criteria are:
- Acquisition and Maintenance
- Personalization and Segmentation
- Omnichannel
- Testing
- Internal Processes
Check out Goldman's article for more about each of these criteria.
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