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1 Minute Advice: Branding Lessons with Examples

Solid lessons about branding are out there if you look for them -- and these lessons are applicable by a wide range of brand marketers, both large and small. MarketingSherpa and MECLABS Institute has put together eight branding lessons, along with specific examples, and they're worthy of review. Here are just three of them:

1. A good brand can obscure bad marketing - Check out an intriguing example from Uber.
2. Explore brand extensions - Learn how Stuckey's, an old-time roadside brand, breathed life into its brand by collaborating with innovative partners.
3. There is no such thing as off the record - Discover why Public Relations is "a marathon, not a sprint."

Read all of the eight branding lessons and examples here:
https://www.marketingsherpa.com/article/case-study/branding-8-lessons-most-effective-brand-decisions-every-day?

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Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: What to Look for in B2B Marketing This Year

Here are some of the top trends likely to be important to B2B marketers this year, according to MarketingProfs :

1. Distracted, disconnected customers require more attention - "Marketers need to work harder than ever to attract the attention of customers and gain their trust, and to reframe The Why underlying the buy so that it's relevant."
2. Clearly identified market positioning - "We will need to clearly identify the pillars of our market positioning, understand the dependencies, and then prepare to turn on a dime as the market shifts."
3. B2B marketing to resemble B2 marketing - "LinkedIn's adoption of stories and live streams is evidence that personal interactions are increasingly in demand for professionals. Overall, suits will become shirts, sales pages will become stories, and stiff brands will become more personal."

Read more B2B marketing trends here (Free subscription required):
https://www.marketingprofs.com/articles/2020/44051/marketingprofs-top-10-b2b-marketing-trends-and-predictions-for-2021

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: What's Trending in Marketing This Year

Marketers will likely find 2021 to be a challenging year. Social Media Today reports on ten marketing trends that all marketers need to understand. These trends include:

1. Brand accountability - "Brands are expected to take a stand and show transparency."
2. The rise of remote working culture - "82% of all remote workers suggested that they are not planning to return to a full in-office setting."
3. User-generated content (UGC) is the new word-of-mouth - "UGC is proven to out-perform brand-created content."

Read the other seven trends here:
https://www.socialmediatoday.com/news/10-marketing-trends-for-2021-infographic/592862/?

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: Optimizing Your Email Marketing

Despite the growth of social media marketing, one of the tried-and-true methods for marketers is email marketing. Broadly speaking, email marketing continues to be an effective medium for most marketers, regardless of industry. However, to make sure you optimize your email marketing efforts, you can't take its effectiveness for granted. That's why it's essential to evaluate your email marketing using five key criteria. According to Jeremy Goldman writing for eMarketer, those criteria are:

1. Acquisition and Maintenance
2. Personalization and Segmentation
3. Omnichannel
4. Testing
5. Internal Processes

Check out Goldman's article for more about each of these criteria.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!