123 eGuides

All eGuides 50% Off, Dec. 18, 2020 - Jan. 1, 2021!

From Dec. 18 through Jan. 1, you can get every 123 eGuide at half-price -- just $1.49 each! Simply click on any one of the titles below. The link will take you to a page where you can order your eGuide in the eBook format you prefer -- PDF, Kindle, EPUB, etc. When you check out, just include the code SEY50 to get your eGuide at half-price.

Low Cost / No Cost Marketing 123
3 Steps to Effective Marketing with Little or No Money

B2B Marketing 123
A 3 Step Approach for Marketing to Businesses

Branding 123
Building a Breakthrough Brand in 3 Proven Steps
Second Edition

Product Launch 123
Launch a Product or Service in 3 Proven Steps

Sales Leads 123
Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

On Your Own 123
Launch a 1-Person Business in 3 Proven Steps

This offer is good from December 18, 2020 until January 1, 2021. Order today!

1 Minute Advice: The Future of Marketing is in Data Analytics

A provocative article published by Knowledge@Wharton states, "Experts warn that data analytics is at an inflection point. Growing concerns about security risks, privacy, bias and regulation are bumping up against all the benefits offered by machine learning and artificial intelligence." Neil Hoyne, a senior fellow at Wharton Customer Analytics and chief measurement strategist at Google, says “The companies that are going to win are the ones who are using data, not guessing.” According to Knowledge@Wharton, Hoyne also indicated that "companies are less interested in the historical tracking of consumer data because the past doesn’t matter now. And rising concern about privacy and regulation has companies examining how to make their data more transparent to customers, as well as more reliable and relevant."

Hoyne, along with data and marketing experts, spoke at a November virtual symposium, "The Use of Analytics and AI in a Post-pandemic World." Videos from the symposium are available here: https://www.msi.org/events/analytics-symposium/

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!

1 Minute Advice: 10 Most Valuable Brands in 2020

Brand consultant Interbrand ranks the world's 100 most valuable brands each year and the 2020 rankings have been published. According to MarketingCharts, the top ten in order are:

1. Apple
2. Amazon
3. Microsoft
4. Google
5. Samsung
6. Coca-Cola
7. Toyota
8. Mercedes Benz
9. McDonald's
10. Disney

This is the eighth year running that Apple has topped the list. All of the brands in the list are the same as last year, but some positions changed, such as Amazon, which rose from number 3 last year. The fastest rising brands of the year in the top ten were Amazon (60%) and Microsoft (53%). Other fast risers in the top 100 include Spotify, Netflix and Adobe.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Read about 156 best and worst brands of the 50s and 60s!