A provocative article published by Knowledge@Wharton states, "Experts warn that data analytics is at an inflection point. Growing concerns about security risks, privacy, bias and regulation are bumping up against all the benefits offered by machine learning and artificial intelligence." Neil Hoyne, a senior fellow at Wharton Customer Analytics and chief measurement strategist at Google, says “The companies that are going to win are the ones who are using data, not guessing.” According to Knowledge@Wharton, Hoyne also indicated that "companies are less interested in the historical tracking of consumer data because the past doesn’t matter now. And rising concern about privacy and regulation has companies examining how to make their data more transparent to customers, as well as more reliable and relevant."
Hoyne, along with data and marketing experts, spoke at a November virtual symposium, "The Use of Analytics and AI in a Post-pandemic World." Videos from the symposium are available here: https://www.msi.org/events/analytics-symposium/
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